This article is sponsored content brought to you by AVet Health.
Evervet, one of Melbourne’s leading independent veterinary clinics, switched to AVet’s Wagg & Purr spot-on range recently, making them one of the first clinics to benefit from our vet-exclusive range. Diana Barker, Managing Director, took time out of her busy schedule to talk to us and reflect on the decision to move to our Wagg & Purr range. We were keen to hear her views on why they made the switch and how it has benefited their clients, team, and clinic bottom line.
Take us back to the beginning; what was the main reason behind your decision to switch to Wagg & Purr?
At Evervet, we believe that all pets are part of our family, and everyone in our team is focused on honouring that relationship by providing the heartfelt care they deserve. A big part of this care is ensuring we can see our clients regularly and build tailored preventative care plans for each pet. Unfortunately, however, we saw clients choosing to buy parasite treatments online and through other channels, which resulted in poor compliance and, ultimately, not seeing them as often as we should.
Switching to the Wagg & Purr spot-on range has helped us retain more of our parasiticide business, at the same time as helping support our clinic compliance philosophy and all without compromising efficacy. We saw it as a ready-made brand that would benefit everyone exclusively for us to sell to our clients.
Has it been hard to convince your clients to make the switch?
My team have told me that clients love the name and the packaging, but, importantly, clients seem to like the reassurance of our recommendation. Additionally, the range is priced to be more affordable for our pets, making it a relatively easy conversation!
What effect has it had on your business?
Since we started offering Wagg & Purr spot-on, we have seen more of our clients re-stock, allowing us to check up on other areas regularly and, of course, build the client-vet relationship. As well as the benefits of building our client relationships, we are enjoying the benefit of a boost to the bottom line through increased sales and profit margin on the Wagg & Purr range of products. Ultimately, we feel that Wagg & Purr’s spot-on range has helped us live our value of caring more, so anything we can do to make this happen will positively impact our business.
Would you recommend making the switch to others?
I would recommend for other clinics consider making a similar change. But, again, taking a step back to assess the broader impact on their business might make it an easier decision than they think.
For more information, come and find us at our AVA conference stand where we would be delighted to tell you more about AVet Health and how we could make a difference in your clinic, or contact AVet Health on 1300 28 38 28 or www.avet.health
