Nursekind campaign launches following survey of nurses’ workplace experience

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Royal Canin, a provider of pet health nutrition, has launched the Nursekind campaign, encouraging pet owners to be aware of and utilise the expertise and training of vet nurses and technicians across Australia, and provide much needed resources and additional education opportunities for vet professionals. 

This comes after Royal Canin and the Veterinary Nurses Council of Australia (VNCA) recently conducted an extensive survey examining the experiences and perspectives of more than 750 vet nurses and technicians in the Australian veterinary industry. The survey reveals the profession wants greater recognition of their role caring for pets, with almost three-quarters of vet nurses and technicians supporting mandatory registration of vet nurses. 

The study highlighted over 90 per cent of veterinary nurses across Australia and New Zealand are hungry to keep learning as they support pet owners across both countries. The results showed vet nurses are skilled professionals, with over 95 per cent of Australian vet professionals having, or midway through studying, advanced qualifications in veterinary nursing, with the most likely reasons for further study being looking to build on their knowledge or expanding the services they can offer to pet owners in clinic. 

Royal Canin is teaming up with the Lincoln Institute of Veterinary Business to support this growth mindset of veterinary nurses in Australia, jointly sponsoring 150 Australian nurses and technicians to undertake a 12-month pilot with education from a training program called Emerging Leaders, starting this year. The program will provide tailored non-clinical skills development for them, assisting in areas such as greater effectiveness in their roles, fostering healthier workplace relationships and enhancing their leadership. 

“As a vet professional myself, formal qualifications prepare you well for the clinical aspects of the role, but less so for the complexities of running a clinic, how to handle difficult conversations with pet owners, or help contribute to a strong working culture,” Royal Canin ANZ chief health officer Dr Bronwen Slack said. 

“We are so pleased to be coming together with the VNCA and respective education provider, the Lincoln Institute of Veterinary Business, to launch the Emerging Leaders program.”

“This targeted non-technical competency training has proven over the last 11 years to support more wellbeing, satisfaction, and effectiveness for veterinary professionals, as well ensuring healthier cultures and enhanced outcomes for the organisations they work within,” Lincoln Institute of Veterinary Business director Dr Michael Powell said. 

“We are delighted to be involved with this initiative aimed at empowering nurses and technicians to experience more success and fulfilment in the important work they do, as we appreciate the critical role they play in the success and sustainability of the profession.” 

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