Systemic reduction of plaque, tartar and bad breath in dogs and cats


This article is sponsored content brought to you by Troy Animal Healthcare.

plaque and tartar control in pets

There are many mechanical and orally-acting products available to help improve oral health in dogs and cats—chews, tooth brushes and more. Now you can supplement these approaches with systemic plaque and tartar control as well.

PlaqueOff contains Ascophyllum nodosum, a specially selected Norwegian seaweed that is scientifically proven to reduce the ability of plaque to adhere to the teeth, and to soften existing hard tartar deposits.

Unlike other methods of plaque control, PlaqueOff enters the blood stream after ingestion. The metabolites of Ascophyllum nodosum are then excreted in the saliva. The secretions affect the ability of plaque to ‘stick’ to surfaces in the mouth, and also soften the hard tartar deposits. 

Scientifically Proven

PlaqueOff is scientifically proven to reduce plaque, calculus and gingival bleeding. Two double-blind, randomised studies of the impact of PlaqueOff Powder for Dogs on plaque, calculus and gingivitis showed that Ascophyllum nodosum provides significant reductions in all three indices compared with a placebo. The data from the 30-day studies resulted in ProDen PlaqueOff Powder being awarded the Veterinary Oral Health Council (VOHC) Seal of Approval. 

PlaqueOff Powder for Dogs and Cats

plaque and tartar control in pets

PlaqueOff has been marketed in animals and humans since 2001. For animals, it comes as a coarse powder of ground seaweed to be added to the pet’s food each day. It is available for both dogs and cats in 40g pots, complete with a dosing spoon inside the container. For an average-sized dog or cat the dose is one scoop (0.33g) per day sprinkled on wet or dry food, making PlaqueOff easy and economical for the client. The cat powder contains brewer’s yeast for added palatability. Other than that PlaqueOff contains no meat or dairy ingredients, no gluten and no added sugar. 


There are a couple of things to be aware of with PlaqueOff. Because of its iodine content, Ascophyllum nodosum should not be given to cats or dogs with thyroid conditions. Also, the safety of PlaqueOff in pregnant or lactating cats and dogs has not been established.

Add PlaqueOff to your dental protocol

PlaqueOff is an ideal addition to your practice’s dental protocols. Discuss dental needs and preventative measures at vaccine appointments. Your Troy Key Account Manager can provide samples of PlaqueOff to help break the initial usage barrier—let clients test the palatability and ease of use. August is National Dental Month. Your Troy representative can provide you with PlaqueOff social media tiles to help build awareness of dental disease and its prevention.

Speak to your Troy Key Account Manager about PlaqueOff today. Alternatively, contact our Customer Experience Team on (02) 8808 3600 or

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