Zoetis, the leading animal health business, has reached its goal of raising $100,000 for the Beyond Blue Support Service to support mental health initiatives and reduce stigma around mental illness in rural and regional Australia.
Zoetis started partnering with Beyond Blue in 2016, and since then, has raised $800,000 for the Beyond Blue Support Service by donating $5 from each sale of the company’s livestock, pig, and poultry vaccines and drenches.
“Zoetis works closely with rural Australia through interactions with the country’s farming community, agricultural stores, veterinarians and their families,” said Lance Williams, Zoetis Senior vice president and cluster lead, Australia and New Zealand.
“We are proud to once again be supporting Beyond Blue and the important work they do.”
Research shows that being connected to others is crucial for mental wellbeing and can serve as a protective factor against anxiety and depression.
“Isolation and difficulty accessing mental health services are some of the challenges for people in the country,” Beyond Blue chief engagement officer Greg Jennings said.
“That is why social connection within regional and rural communities is so important, especially due to the tyranny of distance. Social connection is a key ingredient for mental health and wellbeing, and it’s more important than ever for people to stay connected.”